Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business

大拱桥--暨南大学学生门户 » 图书馆 » 国内贸易经济 » Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business


名称	Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business

索引号	F71/E902
分类号	F71 F71(国内贸易经济) F7(贸易经济) F(经济)
作者	Levinson、 Jay Conrad.、
出版社	Boston : Houghton Mifflin, 1989.
ISBN
页数	viii, 194 p. ; 24 cm.
价格
标签
简介
注解	Includes index. 附註 Bibliography: p. [183]-187. 內容 One hundred weapons for the attack -- The personality of the successful guerrilla -- The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -- The most important person -- Thirty-three marketing myths -- Maintaining the attack--and the profits information arsenal for guerrillas.