| 名称 | Advertising |
| 索引号 | F713.8/E9911 |
| 分类号 | F713.8 F713.8(广告) F713(商品流通与市场) F71(国内贸易经济) F7(贸易经济) F(经济) |
| 作者 | O'Guinn、 Thomas C.、Allen、 Chris T.、Semenik、 Richard J.、 |
| 出版社 | Dalian Dongbei Uni.of Finance & Economics Press c1998 |
| ISBN | |
| 页数 | xlvi, 623 p. : ill. (some col.), col. maps ; 29 cm. |
| 价格 | |
| 标签 | |
| 简介 | |
| 注解 | Copyright 1998 by South-Western College Pub.,an ITP Co.All rights reserved.for sale in the P.R.China only. 附註 Includes bibliographical references and indexes. System Details System requirements for accompanying computer disk: PC with 486DX or higher; Windows 95. |
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