Setting the agenda : the mass media and public opinion

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名称	Setting the agenda : the mass media and public opinion

索引号	G206.3-05/E20051.2
分类号	G206.3-05 G206.3(大众传播) G206(传播理论) G20(信息与传播理论) G2(信息与知识传播) G(文化、科学、教育、体育)
作者	McCombs、 Maxwell E.、 author.、
出版社	Cambridge : Polity, 2014.
ISBN
页数	209 pages : illustrations ; 24 cm.
价格
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简介
注解	Previous edition: 2004. 附註 Includes bibliographical references and index. 內容 Influencing public opinion -- Reality and the news -- The pictures in our heads -- Why agenda-setting occurs -- How agenda-setting works -- Consequences of agenda-setting -- Shaping the media agenda -- Mass communication and society -- Epilogue: Media agenda-setting and audience agenda-melding.