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	marketing in travel and tourism : . 2nd ed. 0 索取号：F590.5/0002 作者：Victor T.C.Middleton 著、出版社：: , 2002		服务市场营销(英文版) [SERVICES MARKETING] 0 索取号：F719/0153 作者：Valarie A.Zeithaml 著、出版社：北京 : 机械工业出版社, 1998
	Strategic customer management : integrating relationship marketing and CRM 0 索取号：F713.55/E20141 作者：Payne、 Adrian.、Frow、 Pennie.、出版社：Cambridge : Cambridge University Press, 2013.		Wheat Marketing in Transition [electronic resource] : The Transformation of the Australian Wheat Board 0 索取号：作者：Botterill、 Linda Courtenay.、SpringerLink (Online service)、出版社：Dordrecht : Springer Netherlands, 2012.
	Ambush Marketing & the Mega-Event Monopoly [electronic resource] : How Laws are Abused to Protect Commercial Rights to Major Sporting Events 0 索取号：作者：Louw、 Andre M.、SpringerLink (Online service)、出版社：The Hague, The Netherlands : T. M. C. Asser Press : Imprint: T.M.C. Asser Press, 2012.		Sports Marketing Agreements: Legal, Fiscal and Practical Aspects [electronic resource] 0 索取号：作者：Blackshaw、 Ian S.、SpringerLink (Online service)、出版社：The Hague, The Netherlands : T. M. C. Asser Press, 2012.
	Competition in Marketing [electronic resource] : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation 0 索取号：作者：Magin、 Vera.、SpringerLink (Online service)、出版社：Wiesbaden : DUV, 2006.		A Theory of Marketing [electronic resource] : Outline of a Social Systems Perspective 0 索取号：作者：L眉dicke、 Marius K.、SpringerLink (Online service)、出版社：Wiesbaden : DUV, 2006.
	Indian Life and Health Insurance Industry [electronic resource] : A Marketing Approach 0 索取号：作者：Dewan、 Novi.、SpringerLink (Online service)、出版社：Wiesbaden : Gabler, 2008.		The Impact of Culture on Relationship Marketing in International Services [electronic resource] : A Target Group-Specific Analysis in the Context of Banking Services 0 索取号：作者：Schumann、 Jan H.、SpringerLink (Online service)、出版社：Wiesbaden : Gabler, 2009.
	Statistical Noise or Valuable Information [electronic resource] : The Role of Extreme Cases in Marketing Research 0 索取号：作者：Pirker、 Clemens.、SpringerLink (Online service)、出版社：Wiesbaden : Gabler, 2009.		The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior [electronic resource] 0 索取号：作者：Steckstor、 Denise.、SpringerLink (Online service)、出版社：Wiesbaden : Gabler Verlag, 2012.
	Diversity in European Marketing [electronic resource] : Text and Cases 0 索取号：作者：Rudolph、 Thomas.、Schlegelmilch、 Bodo B.、Bauer、 Andr谩s.、Franch、 Josep.、Meise、 Jan Niklas.、SpringerLink (Online service)、出版社：Wiesbaden : Gabler Verlag, 2012.		Contingency Factors of Marketing-Mix Standardization [electronic resource] : German Consumer Goods Companies in Central and Eastern Europe 0 索取号：作者：Codita、 Roxana.、SpringerLink (Online service)、出版社：Wiesbaden : Gabler, 2011.
	Quantitative Marketing and Marketing Management [electronic resource] : Marketing Models and Methods in Theory and Practice 0 索取号：作者：Diamantopoulos、 Adamantios.、Fritz、 Wolfgang.、Hildebrandt、 Lutz.、SpringerLink (Online service)、出版社：Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012.		Marketing Intelligent Systems Using Soft Computing [electronic resource] : Managerial and Research Applications 0 索取号：作者：Casillas、 Jorge.、Mart铆nez-L贸pez、 Francisco J.、SpringerLink (Online service)、出版社：Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.

	marketing in travel and tourism : . 2nd ed. 0 索取号：F590.5/0002 作者：Victor T.C.Middleton 著、出版社：: , 2002		服务市场营销(英文版) [SERVICES MARKETING] 0 索取号：F719/0153 作者：Valarie A.Zeithaml 著、出版社：北京 : 机械工业出版社, 1998
	Strategic customer management : integrating relationship marketing and CRM 0 索取号：F713.55/E20141 作者：Payne、 Adrian.、Frow、 Pennie.、出版社：Cambridge : Cambridge University Press, 2013.		Wheat Marketing in Transition [electronic resource] : The Transformation of the Australian Wheat Board 0 索取号：作者：Botterill、 Linda Courtenay.、SpringerLink (Online service)、出版社：Dordrecht : Springer Netherlands, 2012.
	Ambush Marketing & the Mega-Event Monopoly [electronic resource] : How Laws are Abused to Protect Commercial Rights to Major Sporting Events 0 索取号：作者：Louw、 Andre M.、SpringerLink (Online service)、出版社：The Hague, The Netherlands : T. M. C. Asser Press : Imprint: T.M.C. Asser Press, 2012.		Sports Marketing Agreements: Legal, Fiscal and Practical Aspects [electronic resource] 0 索取号：作者：Blackshaw、 Ian S.、SpringerLink (Online service)、出版社：The Hague, The Netherlands : T. M. C. Asser Press, 2012.
	Competition in Marketing [electronic resource] : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation 0 索取号：作者：Magin、 Vera.、SpringerLink (Online service)、出版社：Wiesbaden : DUV, 2006.		A Theory of Marketing [electronic resource] : Outline of a Social Systems Perspective 0 索取号：作者：L眉dicke、 Marius K.、SpringerLink (Online service)、出版社：Wiesbaden : DUV, 2006.
	Indian Life and Health Insurance Industry [electronic resource] : A Marketing Approach 0 索取号：作者：Dewan、 Novi.、SpringerLink (Online service)、出版社：Wiesbaden : Gabler, 2008.		The Impact of Culture on Relationship Marketing in International Services [electronic resource] : A Target Group-Specific Analysis in the Context of Banking Services 0 索取号：作者：Schumann、 Jan H.、SpringerLink (Online service)、出版社：Wiesbaden : Gabler, 2009.
	Statistical Noise or Valuable Information [electronic resource] : The Role of Extreme Cases in Marketing Research 0 索取号：作者：Pirker、 Clemens.、SpringerLink (Online service)、出版社：Wiesbaden : Gabler, 2009.		The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior [electronic resource] 0 索取号：作者：Steckstor、 Denise.、SpringerLink (Online service)、出版社：Wiesbaden : Gabler Verlag, 2012.
	Diversity in European Marketing [electronic resource] : Text and Cases 0 索取号：作者：Rudolph、 Thomas.、Schlegelmilch、 Bodo B.、Bauer、 Andr谩s.、Franch、 Josep.、Meise、 Jan Niklas.、SpringerLink (Online service)、出版社：Wiesbaden : Gabler Verlag, 2012.		Contingency Factors of Marketing-Mix Standardization [electronic resource] : German Consumer Goods Companies in Central and Eastern Europe 0 索取号：作者：Codita、 Roxana.、SpringerLink (Online service)、出版社：Wiesbaden : Gabler, 2011.
	Quantitative Marketing and Marketing Management [electronic resource] : Marketing Models and Methods in Theory and Practice 0 索取号：作者：Diamantopoulos、 Adamantios.、Fritz、 Wolfgang.、Hildebrandt、 Lutz.、SpringerLink (Online service)、出版社：Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012.		Marketing Intelligent Systems Using Soft Computing [electronic resource] : Managerial and Research Applications 0 索取号：作者：Casillas、 Jorge.、Mart铆nez-L贸pez、 Francisco J.、SpringerLink (Online service)、出版社：Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.