大拱桥--暨南大学学生门户 » 图书馆 » 搜索包含 advertising 的图书(共215本)

Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, editorial journalism, film, magazines, and advertising

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索取号:G240-7/E901.2
作者:Blum、 Eleanor.、
出版社:Urbana : University of Illinois Press, c1980.

Advertising theory and practice

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索取号:F713.8/E9028.11
作者:Sandage、 C. H. (Charles Harold)、 1902-、Fryburger、 Vernon Ray、 1918-、Rotzoll、 Kim B.、
出版社:Homewood, Ill. : R.D. Irwin, 1983.

提前思考下两步 : 大型广告公司向你隐瞒的营销实战秘诀 : Secrets the big advertising agencies don't want you to know and how to use them for bigger profits

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索取号:F713.8/20105
作者:麦克、屈云波、朱迎紫、
出版社:北京 : 企业管理出版社, 2009

Advertising & art : international graphics from the affiche to pop art

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索取号:J534.3/E20091
作者:
出版社:Milano : Skira, 2007.

The psychology of advertising

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索取号:F713.80/E20101
作者:Fennis、 Bob Michaël、 1968-、Stroebe、 Wolfgang.、
出版社:Hove, East Sussex : Psychology Press, 2010.

Digital video recorders : DVRs changing TV and advertising forever

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索取号:TN948.41/E20091
作者:Schaeffler、 Jimmy.、
出版社:Amsterdam ; Boston : Focal Press/Elsevier, c2009.

Basic advertising

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索取号:O713.8/E901-2
作者:Jugenheimer、 Donald W.、White、 Gordon E.、
出版社:Cincinnati : College Division, South-Western Pub. Co., c1991.

And now a few words from me : advertising leading critic lays down the law, once and for all

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索取号:F713.80/E20091
作者:Garfield、 Bob.、
出版社:New York : McGraw-Hill, c2003.

Advertising and Hong Kong society

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索取号:F713.8/E20092
作者:
出版社:[Hong Kong] : Chinese University Press, 2006.

Food labeling and advertising II : giving Americans more facts on diet and health : proceedings

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索取号:TS206-53/E901/2
作者:National Food Processors Association (U.S.). Conference (1986 : Washington、 D.C.)、Food Processors Institute (Washington、 D.C.)、
出版社:Washington, D.C. : Food Processors Institute, c1986.

Creative strategy in advertising

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索取号:F713.8/E9010.9
作者:Drewniany、 Bonnie L.、Jewler、 A. Jerome.、
出版社:大连 : Dongbei University of Finance & Economics Press, 2008.

Strategic writing : multimedia writing for public relations, advertising and more

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索取号:H315/E20097.2
作者:Marsh、 Charles、 1955-、Guth、 David.、Short、 Bonnie Poovey.、
出版社:Boston, MA : Pearson/Allyn and Bacon, c2009.

Laws relating to advertising in Singapore : identification & examination of existing laws and regulations affecting the advertising industry

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索取号:F733.39/E902
作者:
出版社:[Singapore] : The Singapore Advertisers Association, c1983.

Advertising and integrated brand promotion

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索取号:F713.80/E20092.5
作者:O'Guinn、 Thomas C.、Allen、 Chris T.、Semenik、 Richard J.、
出版社:Eagan, MN : Cengage Learning-South-Western, c2009.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack = 广告、促销与整合营销传播

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索取号:F713.8/E20091.3
作者:Clow、 Kenneth E.、Baack、 Donald.、
出版社:北京 : 清华大学出版社 ; Hong Kong : Pearson Education Asia, 2007.

Advertising : principles & practice

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索取号:F713.8/E9015.5
作者:Wells、 William、 1926- CAL n2004392613# ba0yba0y、Burnett、 John、 1944- CAL n2005033385# ba0yba0y、Moriarty、 Sandra E. (Sandra Ernst). CAL n2005173265# ba0yba0y、
出版社:Upper Saddle River, N.J. : Prentice Hall, 2000.
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