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名称 Practical advertising and publicity : effective promotion of products and services to industry and commerce
索引号 F713.8/E9013
分类号 F713.8
F713.8(广告)
F713(商品流通与市场)
F71(国内贸易经济)
F7(贸易经济)
F(经济)
作者 Hart、 Norman A.、Hart、 Norman A. Business to business advertising.、
出版社 London ; New York : McGraw-Hill, c1988.
ISBN
页数 xiv, 245 p. : ill. ; 24 cm.
价格
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简介
注解 Rev. ed. of: Business to business advertising. 3rd ed. c1983. Includes index. 附註 Bibliography: p. [243].