Brand relations management : bridging the gap between brand promise and brand delivery

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名称	Brand relations management : bridging the gap between brand promise and brand delivery

索引号	F760.5/E20055
分类号	F760.5 F760.5(商标) F760(一般性问题) F76(商品学) F7(贸易经济) F(经济)
作者	AṕЕria、 Tony.、Back、 Rolf、 1944-、
出版社	Liber : Copenhagen Business School Press, 2004.
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页数	373 p. : ill. ; 25 cm.
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