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名称 Basic marketing : a global-managerial approach
索引号 F713.5/E20039.13-2
分类号 F713.5
F713.5(市场)
F713(商品流通与市场)
F71(国内贸易经济)
F7(贸易经济)
F(经济)
作者 Perreault、 William D.、McCarthy、 E. Jerome (Edmund Jerome)、
出版社 Boston : Irwin/McGraw-Hill, c1999.
ISBN
页数 xxiv, 791, 31 p. : ill., maps ; 29 cm.+ 1 computer laser optical disc (4 3/4 in.)
价格
标签
简介
注解 University of Phoenix, special edtion series. --On cover. 附註 Includes bibliographical references (p. 743-786) and index. System Details System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.