大拱桥--暨南大学学生门户 » 图书馆 » 广告 » Contemporary advertising
名称 Contemporary advertising
索引号 F713.8/E9914.8
分类号 F713.8
F713.8(广告)
F713(商品流通与市场)
F71(国内贸易经济)
F7(贸易经济)
F(经济)
作者 Arens、 William F.、
出版社 Boston : McGraw-Hill Irwin, c2002.
ISBN
页数 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.)
价格
标签
简介
注解 Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. 附註 Includes bibliographical references and indexes. System Details System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.