Business to business market research : understanding and measuring business markets

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名称	Business to business market research : understanding and measuring business markets

索引号	F274/E20061
分类号	F274 F274(企业供销管理) F27(企业经济) F2(经济计划与管理) F(经济)
作者	McNeil、 Ruth.、Market Research Society.、
出版社	London ; Sterling, VA : Kogan Page, 2005.
ISBN
页数	x, 310 p. : ill. ; 24 cm.
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简介
注解	Published in association with the Market Research Society. 附註 Includes bibliographical references (p. 299-301) and index.