From brand vision to brand evaluation : the strategic process of growing and strengthening brands

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名称	From brand vision to brand evaluation : the strategic process of growing and strengthening brands

索引号	F713.50/E20065.2
分类号	F713.50 F713.50(市场学) F713.5(市场) F713(商品流通与市场) F71(国内贸易经济) F7(贸易经济) F(经济)
作者	De Chernatony、 L. (Leslie)、
出版社	Oxford : Butterworth-Heinemann, 2006.
ISBN
页数	xviii, 318 p., [20] p. of plates : ill. (some col.) ; 24 cm.
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简介
注解	Previous ed.: 2001. 附註 Includes bibliographical references and index.