Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

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名称	Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

索引号	F713.55/E20062
分类号	F713.55 F713.55(商业心理学、市场心理学) F713.5(市场) F713(商品流通与市场) F71(国内贸易经济) F7(贸易经济) F(经济)
作者	Cohen、 Marshal.、
出版社	New York : McGraw-Hill, c2006.
ISBN
页数	vii, 184 p. : ill. ; 24 cm.
价格
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简介
注解	Includes index. 內容 Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer.