Cause-marketing for nonprofits : partner for purpose, passion, and profits

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名称	Cause-marketing for nonprofits : partner for purpose, passion, and profits

索引号	F713.5/E20071
分类号	F713.5 F713.5(市场) F713(商品流通与市场) F71(国内贸易经济) F7(贸易经济) F(经济)
作者	Daw、 Jocelyne.、
出版社	Hoboken, N.J. : Wiley, c2006.
ISBN
页数	xxxiv, 278 p. : ill. ; 26 cm.
价格
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简介
注解	"This book is part of the Association of Fundraising Professionals (AFP) and John Wiley & Sons Inc. series on fund development for the nonprofit sector."--Acknowledgements. 附註 Includes bibliographical references and index.