International marketing strategy analysis, development, and implementation

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名称	International marketing strategy analysis, development, and implementation

索引号	F740.2/E991
分类号	F740.2 F740.2(世界市场) F740(国际贸易理论与方法) F74(国际贸易) F7(贸易经济) F(经济)
作者	Doole、 Isobel.、Phillips、 Chris、 1941-、Lowe、 Robin、 1945-、
出版社	Dalian Dongbei University of Finance & Economics Press 1998
ISBN
页数	xx, 508 p. : ill. ; 26 cm.
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简介
注解	1994 by Isobel Doole, Robin Lowe and Chris Phillips, first publishing by Routledge 1994,reprinted by international Thomson Business Press 1996.All rights reserved.Authorized edition for sale in P.R.China only. 附註 Includes bibliographical references and index.