How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them

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名称	How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them

索引号	F713.8/E20032
分类号	F713.8 F713.8(广告) F713(商品流通与市场) F71(国内贸易经济) F7(贸易经济) F(经济)
作者	Aitchison、 Jim.、
出版社	Singapore : J. Wiley & Sons (Asia), 2002.
ISBN
页数	xviii, 411 p. : ill., ports. ; 26 cm.
价格
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简介
注解	Includes index.