大拱桥--暨南大学学生门户 » 图书馆 » 广告 » Advertising, promotion, and other aspects of integrated marketing communications = 整合营销传播 : 广告、促销与拓展
名称 Advertising, promotion, and other aspects of integrated marketing communications = 整合营销传播 : 广告、促销与拓展
索引号 F713.8/E20033.7
分类号 F713.8
F713.8(广告)
F713(商品流通与市场)
F71(国内贸易经济)
F7(贸易经济)
F(经济)
作者 Shimp、 Terence A.、Shimp、 Terence A. Advertising、 promotion & supplemental aspects of integrated marketing communications.、
出版社 北京 : Peking University Press, 2006.
ISBN
页数 xx, 629 p. : ill. ; 25 cm.
价格
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简介
注解 Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 附註 Includes bibliographical references and indexes. 附注 Reprint. Originally published: Mason, Ohio : Thomson South-Western, c2007. 7th ed. 0324321430.