管理经济学 - 暨南大学图书馆


名称	管理经济学

索引号	F270/E20095.6
分类号	F270 F270(企业经济理论和方法) F27(企业经济) F2(经济计划与管理) F(经济)
作者	Salvatore、 Dominick.、Salvatore、 Dominick. Managerial economics in a global economy.、
出版社	北京 : 清华大学出版社, 2009.
ISBN
页数	xxxix, 619 p. : ill. ; 23 cm.
价格
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简介
注解	Parallel title in English from t. p. verso: Managerial economics: principles and worldwide applications. Original edition entitled: Managerial economics in a global economy. 6th ed. New York : Oxford University Press, 2007. Preface and contents also in Chinese. 附註 Includes bibliographical references and index. 內容 The nature and scope of managerial economics -- Optimization techniques and new management tools -- Demand theory -- Demand estimation -- Demand forecasting -- Production theory and estimation -- Cost theory and estimation -- Market structure: perfect competition, monopoly, and monopolistic competition -- Oligopoly and firm architecture -- Game theory and strategic behavior -- Pricing practices -- Regulation and antitrust: the role of government in the economy -- Risk analysis -- Long-run investment decisions: capital budgeting. 附注 Reprint. Originally published: New York : Oxford University Press, 2007, under title: Managerial economics: principles and worldwide applications. 6th ed. 9780195326994.