Advanced Google AdWords - 暨南大学图书馆


名称	Advanced Google AdWords

索引号	F713.36/E20111
分类号	F713.36 F713.36(电子贸易、网上贸易) F713.3(商品销售) F713(商品流通与市场) F71(国内贸易经济) F7(贸易经济) F(经济)
作者	Geddes、 Brad.、
出版社	Hoboken, N.J. : Wiley, c2010.
ISBN
页数	xxxi, 519 p. : ill. ; 24 cm.
价格
标签
简介
注解	Includes index. 內容 Understanding search theory -- Keyword research -- Keyword tools : extracting valuable data from Google -- Writing compelling ads -- Landing pages that convert searchers into buyers -- Advanced optimization techniques -- Demystifying quality score -- Beyond text: image, video, and mobile ads -- Understanding the content network -- Advanced content network techniques -- Advanced geographic targeting -- Save time and scale accounts with the AdWords editor -- Profitable bid strategies -- Successful account organization strategies -- Testing techniques that will increase profits -- AdWords reports: how to extract actionable information -- Step by step: create and monitor your AdWords account.