Strategic management concepts and cases : a competitive advantage approach

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名称	Strategic management concepts and cases : a competitive advantage approach

索引号	C934/E20031.14
分类号	C934 C934(决策学) C93(管理学) C(社会科学总论)
作者	David、 Fred R.、
出版社	Boston : Pearson, c2013.
ISBN
页数	xiv, 386 p. : col. ill. ; 28 cm.
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简介
注解	Previously published under title: Strategic management. Includes indexes. 內容 Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.