Pricing strategies : a marketing approach

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名称	Pricing strategies : a marketing approach

索引号	F714.1/E20122
分类号	F714.1 F714.1(物价) F714(商品价格与流通费用) F71(国内贸易经济) F7(贸易经济) F(经济)
作者	Schindler、 Robert.、
出版社	Thousand Oaks, Calif. : Sage Publications, Inc, c2012.
ISBN
页数	xvii, 391 p. : ill. ; 24 cm.
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简介
注解	Machine generated contents note: Chapter 1. Introduction: Pricing as an Element of the Marketing MixPart I Setting of Initial PricesChapter 2. The Starting Point in Setting an Initial PriceChapter 3. Assessing Value to the CustomerChapter 4. Basic Pricing Strategies and the Use of Breakeven AnalysisPart II Modification of Existing PricesChapter 5. Development and Use of the Generalized Breakeven FormulaChapter 6. Predicting Price-Change Response: Economic and Competitive FactorsChapter 7. Predicting Price-Change Response: Cognitive FactorsChapter 8. Predicting Price-Change Response: Emotional FactorsChapter 9. Empirical Measurement of Price-Change ResponsePart III Developing a Price StructureChapter 10. The Logic of Price SegmentationChapter 11. Time as a Price-Segmentation FenceChapter 12. Place of Purchase as a Price-Segmentation FenceChapter 13. Pricing of Interrelated ProductsPart IV Broader Considerations in PricingChapter 14. Interactive Pricing: Auctions and NegotiationChapter 15. Law, Ethics, and Social Responsibility in PricingChapter 16. The Role of Price in Marketing Strategy.