Brand Communities for Fast Moving Consumer Goods [electronic resource] : An Empirical Study of Members鈥¥havior and the Economic Relevance for the Marketer

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名称	Brand Communities for Fast Moving Consumer Goods [electronic resource] : An Empirical Study of Members鈥¥havior and the Economic Relevance for the Marketer

索引号
分类号	(\| 08 环境公报)
作者	Meister、 Sandra.、SpringerLink (Online service)、
出版社	Wiesbaden : Gabler Verlag, 2012.
ISBN
页数	XXIV, 292p. 33 illus. digital.
价格	doi
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