大拱桥--暨南大学学生门户 » 图书馆 » 商品流通与市场(分类号:F713)(共6332本)
Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising0索取号:F713.8/E9912 作者:Mooij、 Marieke K. de、 1943-、Keegan、 Warren J.、 出版社:New York : Prentice Hall, 1991. | Advertising international : the privatisation of public space0索取号:F713.8/E991 作者:Mattelart、 Armand.、 出版社:London ; New York : Routledge, 1991. | ||
What's in a name? : advertising and the concept of brands0索取号:F713.8/E9018 作者:Jones、 John Philip.、Johnston、Don.、 出版社:England: Gower, Lexington, Mass. : Lexington Books, c1986. | Advertising0索取号:F713.8/E9019 作者:Jefkins、 Frank William.、 出版社:Plymouth: Philadelphia, PA : Macdonald and Evans, 1985. | ||
Great advertising campaigns : how they achieve both creative and business objectives0索取号:F713.8/E994 作者:Ind、 Nicholas.、 出版社:London : Kogan Page, 1993. | Reading ads socially0索取号:F713.8/E997 作者:Goldman、 Robert、 1949-、 出版社:London ; New York : Routledge, 1992. | ||
Advertising as communication0索取号:F713.8/E9012 作者:Dyer、 Gillian.、 出版社:London ; New York : Methuen, 1982. | Advertising : principles and management cases0索取号:F713.8/E907.6 作者:Dirksen、 Charles J.、Kroeger、 Arthur、 1908-、Nicosia、 Francesco M.、 出版社:Homewood, Ill. : R.D. Irwin, 1983. | ||
How to create effective TV commercials0索取号:F713.8/E9024.2 作者:Baldwin、 Huntley.、 出版社:Lincolnwood, Ill. : NTC Business Books, c1989. | Contemporary advertising0索取号:F713.8/E909.2 作者:Bovee、 Courtland L.、Arens、 William F.、 出版社:Homewood, Ill. : Irwin, 1986. | ||
Advertising management0索取号:F713.8/E905.2 作者:Aaker、 David A.、Myers、 John G.、 出版社:Englewood Cliffs, N.J. : Prentice-Hall, c1982. | Psychology in economics and business : an introduction to economic psychology0索取号:F713.55/E991 作者:Antonides、 Gerrit、 1951-、 出版社:Dordrecht, The Netherlands ; Boston : Kluwer Academic Publishers, c1991. | ||
Market research : using forecasting in business0索取号:F713.52/E994 作者:Clifton、 Peter.、Nutt、 Susan.、Nguyen、 Hai.、 出版社:London ; Boston : Butterworth Heineman, 1992. | Marketing research0索取号:F713.52/E993 作者:Fox、 Richard J.、Crask、 Melvin.、 出版社:Englewood Cliffs: Prentice Hall, Boston : Allyn and Bacon, c1994. | ||
The futures markets dictionary0索取号:F713.5-61/E901 作者:Steinbeck、 George.、Erickson、 Rosemary.、 出版社:New York, N.Y. : New York Institute of Finance, c1988. | Exploring marketing research0索取号:F713.5/E995.4 作者:Zikmund、 William G.、 出版社:Fort Worth: Chicago : Dryden Press, c1991. |
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