大拱桥--暨南大学学生门户 » 图书馆 » 商品流通与市场(分类号:F713)(共6332本)

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising

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索取号:F713.8/E9912
作者:Mooij、 Marieke K. de、 1943-、Keegan、 Warren J.、
出版社:New York : Prentice Hall, 1991.

Advertising international : the privatisation of public space

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索取号:F713.8/E991
作者:Mattelart、 Armand.、
出版社:London ; New York : Routledge, 1991.

What's in a name? : advertising and the concept of brands

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索取号:F713.8/E9018
作者:Jones、 John Philip.、Johnston、Don.、
出版社:England: Gower, Lexington, Mass. : Lexington Books, c1986.

Advertising

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索取号:F713.8/E9019
作者:Jefkins、 Frank William.、
出版社:Plymouth: Philadelphia, PA : Macdonald and Evans, 1985.

Great advertising campaigns : how they achieve both creative and business objectives

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索取号:F713.8/E994
作者:Ind、 Nicholas.、
出版社:London : Kogan Page, 1993.

Reading ads socially

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索取号:F713.8/E997
作者:Goldman、 Robert、 1949-、
出版社:London ; New York : Routledge, 1992.

Advertising as communication

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索取号:F713.8/E9012
作者:Dyer、 Gillian.、
出版社:London ; New York : Methuen, 1982.

Advertising : principles and management cases

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索取号:F713.8/E907.6
作者:Dirksen、 Charles J.、Kroeger、 Arthur、 1908-、Nicosia、 Francesco M.、
出版社:Homewood, Ill. : R.D. Irwin, 1983.

How to create effective TV commercials

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索取号:F713.8/E9024.2
作者:Baldwin、 Huntley.、
出版社:Lincolnwood, Ill. : NTC Business Books, c1989.

Contemporary advertising

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索取号:F713.8/E909.2
作者:Bovee、 Courtland L.、Arens、 William F.、
出版社:Homewood, Ill. : Irwin, 1986.

Advertising management

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索取号:F713.8/E905.2
作者:Aaker、 David A.、Myers、 John G.、
出版社:Englewood Cliffs, N.J. : Prentice-Hall, c1982.

Psychology in economics and business : an introduction to economic psychology

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索取号:F713.55/E991
作者:Antonides、 Gerrit、 1951-、
出版社:Dordrecht, The Netherlands ; Boston : Kluwer Academic Publishers, c1991.

Market research : using forecasting in business

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索取号:F713.52/E994
作者:Clifton、 Peter.、Nutt、 Susan.、Nguyen、 Hai.、
出版社:London ; Boston : Butterworth Heineman, 1992.

Marketing research

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索取号:F713.52/E993
作者:Fox、 Richard J.、Crask、 Melvin.、
出版社:Englewood Cliffs: Prentice Hall, Boston : Allyn and Bacon, c1994.

The futures markets dictionary

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索取号:F713.5-61/E901
作者:Steinbeck、 George.、Erickson、 Rosemary.、
出版社:New York, N.Y. : New York Institute of Finance, c1988.

Exploring marketing research

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索取号:F713.5/E995.4
作者:Zikmund、 William G.、
出版社:Fort Worth: Chicago : Dryden Press, c1991.
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