本书编写过程中参考了多种英语原版书籍。作者力求简明扼要，行文流畅，以适合本书设想的英语学习者的水平。本书首先就英语演讲的特点加以概要的描写，将其与口语交际中的其他方式，如对话，做了对比。接着对演讲的结构，即各个组成部分进行较详细的分析。并在语言运用、修辞风格、谋篇布局等方面引用了不少精彩的实例加以阐释。如何准备演讲，如何发表演讲是本书另外两个重要内容。知道说什么未必知道怎样说。人们由于表达方式不当而被误解以至陷入窘境的教训并不少见。因此“怎样说”有时显得更为重要。在这方面本书也介绍了许多方法和技巧，既有语言的也有非语言的。例如，选定题目，搜集资料，起草提纲，模拟演练以及演讲时的体态、手势、表情、声音的控制等方面都在讨论范围之内。

CHAPTER I AN OVERVIEW
总论
WHY STUDY PUBLIC SPEAKING
Gain favorable recognition
Become more confident and establish a more positive attitude
Realize potential
Improve English
EVERYONE CAN BE A PUBLIC SPEAKER
Choose the proper topic
Prepare thoroughly
Believe that most listeners are not fault-finding
Assume that at the worst you are as nervous as other speakers
Commit yourself to the speech
Know the theory and practice hard
Tips for overcoming stage frighf
PUBLIC SPEAKING AS COMMUNICATION
Communication and language
Basic qualities Of language
VARIETIES OF PUBLIC SPEAKING
InfOrmative SPeech
Persuasive SPeech'
Entertaining Speech
StimuIating Speech'
Four types of delivery
COMPONENTS OF PUBLIC SPEAKING
The Introduction
The Body
The Conclusion
PROCEDURES OF SPEECH PREPARATION
Deciding on a topic
Collecting Materials
Organizing Materials
Outlining
Rehearsal
SPEAKER SKETCH
Cicero
CHAPTER Ⅱ PREPARING THE SPEECH
演讲的准备
DETERMINING THE TOPIC AND PURPOSE
General Purpose and Specific Purpose
Knowing yourself
Knowing the audlence
Knowing the occasion
COLLECTING MAThRIAL
ORGANIZING MATERIAL
Determine the Points
Arrange the Points
The chronological Pattern
The sPatial Pattern
The process Pattern
The Chuse-dect pattern
The problem-solution Pattern
The topical pattern
OUTLINING THE SPEECH
Preparation Outline
Key-word Outline
Sample Study
SPEECHES GIVEN ON SOME SPECIAL OCCASION
The Speech of Introduction
Adapt to the speaking s1tuation
Be brief
Be proPer and sincere
The Speech of Welcome
Introduce or identde the newcomer
Compliment the welcomed
Mention the reason brithe
Extend,iordial welcome at the end
The Speech of ResPOnse to a Welcome
Identify the group you are responding to
Extend your appreciation or thanks
Express your hope or determination
The Speech of Farewe1l
Regrets about leaving
Respect for the group you are leaving
Hope for future contacts
Farewell to the group
SPEAKER SKETCH
Abraham Lincoln
CHAPTER Ⅲ BEGINNING AND ENDING THE SPEECH
演讲的引言与结尾
ANALYSIS OF THE INTRODUCTION
The Function of the introduction
Rerml the topic Of pour speech
Get the attention and interest of the audience.
Establish a favorable relationship with the audience
Provide background information
Tips for preparing the introduction
Sample study
ANALYSIS OF THE CONCLUSIoN
The Function of the Conclusion
Signal the end
Reemphasize the central idea
Tips for preparing the conclusion
Sample Study
SPEAKER SKETCH
Martin Luther King, Jr.
CHAPTER N SUPPORTING IDEAS
支持要点
ILLUSTRATION OR EXAMPLE
The function of illustration
Tips for using illustration
Sample study
STATISTICS
The function of statistics
Tips for using statistics
Sample study
TESTIMONY
The function of testimony
Tips for using testimony
Sample study
COMPANISON
The Literal Comparison
The Figurative Comparison
Sample Study
CONTRAST
The Function of Contrast
Sample Study
EXPLANTION
The Function of Explanation
Sample Study
SUPPORTING IDEAS WITH EMOTlONAL PROOFS
The Function of Emotional Proofs
Sample Study
SPEAKER SKETCH
John F. Kennedy
CHAPTER V LANUAGE CHOICE
语言选择
ORAL CHARACTERISTICS
Personal and direct
Instantly Understandable
USING LANGUANE EFFECTIVELY
Clarity and Simplicity
Appropriateness
Vividness and Impressiveness
Denotative Meaning and Connotative Meaning
Synonyms
Transitions
Sample Transitions
FIGURES OF SPEECH
Simile
Metaphor
Personlficat1on
Antlthesis
Climax
Understatement
Synecdoche
Metonymy
A1literation
OnomatoPOeia
OTHER KINDS OF RHETORICAL DEVICES
Parallelism
Word Repetition
Rhetorical Question
Periodic Sentence
REPETITION OF A SINGLE WORD IN ROOSEVELTS INAUGURAL ADDRESSES
CHAPTER Ⅵ DELIVERY
表达
FOUR KINDS OF DELIVERY
Reading from a Manuscript
Reciting from Memory
Impromptu Speaking
Extemporaneous Speaking
THE IMPORTANCE OF DELIVERY
The Importance of Delivery
The features of effective delivery
Adapted to the whole speaking situation
Both audible and visible
Confident
Sincere and enthusiaslic
Tips for delivery
VISIBLE CODE
The Function of Visible Code
The Components of Visible Code
Personal Appeu ra nce
Facial Expression
Eye Contact
Posture
Movement
Gestures
AUDIBLE CODE
Improve Your Voice
Speech Sound Production
Breathing
Tips for Protecting and Improuing Your
Make Best Use of Your Voice
Volume
Rate
Pause
Varlety
Clarlty
Pronunciation
PRACTICE AND REHEARSAL
Rehearsal
Other Kinds of Praclice
APPENDIX
附录
REFERENCE BOOKS
参考书目