名称 MBA十日谈
索引号 G649.712:H/1
分类号 G649.712:H
G649(世界各国高等教育概况)
G64(高等教育)
G(文化、科学、教育、体育)
作者 西尔比格、Silbiger、
出版社 北京:中信出版社,1999.2..
ISBN 7-80073-190-1
页数 378页
价格 CNY25.00
标签 工商行政管理、研究生教育研究生教育英文美国、商业、管理、经济、business、management、study、管理咨询、题目很感兴趣、
简介
注解 本书集美国哈佛、斯坦福、西北、弗吉尼亚、宾夕法尼亚、芝加哥等著名商学院教材之精华。能使读者读懂财务报表、准备综合实用的营销计划、理解会计原则和方法等。
书籍简介

With The Ten-Day MBA in hand,the hallowed doors of the top ten business schools can be opened without the huge tuition checks,without the competition.without sacrificing two years'time and salary.Steven Silbiger has distilled the material of the ten most popular business-school courses taught at Harvard,Stanford,the University of Pennsylvania,the University of Chicago,Northwestern,and the University of Virginia in order to teach readers how to:
・Read and understand financial statements
・Develop effective and comprehensive marketing plans
・Understand accounting rules and methods
・Manage your relationship with your boss
・Formulate corporate strategies
・Understand the present value concept
・Compute the internal rate of return
・Use quantitative techniques to evaluate projects
・Value stock,bond,and option investments
・Perform a Wall Street leveraged buyout analysis
・Obtain information on your competitors
・Recommend valuable operational improvements
・Master the most-used MBA jargon
At the rate of one easy-to-understand chapter a day,this book will enable readers to absorb the material,speak the language,and most impotant,acquire the confidence and expertise needed to get ahead in today's competitive business world.

书籍目录

Intrduction
DAY 1 Marketing
DAY 2 Ethics
DAY 3 Accounting
DAY 4 Organizational Behavior
DAY 5 Quantitative Analysis
DAY 6 Finance
DAY 7 Operations
DAY 8 Economics
DAY 9 Strategy
DAY 10 MBA Mini-Courses
Research
Public Speaking
Negotiating
International Business
Ten-Day MBA Diploma
MBA Abbreviation Lexicon
Appendix Quantitative Analysis Tables
Bibliography
Index