大拱桥--暨南大学学生门户 » 图书馆 » 搜索包含 brand-strategy 的图书(共821本)

Innovation Strategy and Firm Performance [electronic resource] : An empirical study of publicly listed firms

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作者：Strecker、 Nanja.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler, 2009.

Strategic Orientation and Alliance Portfolio Configuration [electronic resource] : The Interdependence of Strategy and Alliance Portfolio Management

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作者：Wratschko、 Katharina.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler, 2009.

Aligning Information Technology, Organization, and Strategy [electronic resource] : Effects on Firm Performance

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作者：Mahr、 Ferdinand.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler, 2010.

User Generated Branding [electronic resource] : Integrating User Generated Content into Brand Management

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作者：Arnhold、 Ulrike.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler, 2010.

Post-LBO Development [electronic resource] : Analysis of Changes in Strategy, Operations, and Performance after the Exit from Leveraged Buyouts in Germany

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索取号：
作者：Lenz、 Richard K.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler, 2010.

Value Creation of Firm-Established Brand Communities [electronic resource]

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索取号：
作者：Wiegandt、 Philipp.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler, 2009.

Internationalisation and Mode Switching [electronic resource] : Performance, Strategy and Timing

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索取号：
作者：Sachse、 Uwe.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler Verlag, 2012.

Organizational Ambidexterity [electronic resource] : Implications for the Strategy-Performance Linkage

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索取号：
作者：Blarr、 W. Henning.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler Verlag, 2012.

Effective Strategy Implementation [electronic resource] : Conceptualizing Firms鈥Ӵrategy Implementation Capabilities and Assessing Their Impact on Firm Performance

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作者：Huber、 Adele J.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler, 2011.

International Corporate Brand Management [electronic resource] : Evaluating Standardized Corporate Branding Across Countries

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索取号：
作者：Meierer、 Markus.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler, 2011.

Brand Communities for Fast Moving Consumer Goods [electronic resource] : An Empirical Study of Members鈥¥havior and the Economic Relevance for the Marketer

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索取号：
作者：Meister、 Sandra.、SpringerLink (Online service)、
出版社：Wiesbaden : Gabler Verlag, 2012.

Strategy and Governance of Networks [electronic resource] : Cooperatives, Franchising, and Strategic Alliances

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作者：Hendrikse、 George.、Tuunanen、 Mika.、Windsperger、 Josef.、Cliquet、 G茅rard.、SpringerLink (Online service)、
出版社：Heidelberg : Physica-Verlag HD, 2008.

International Brand Management of Chinese Companies [electronic resource] : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

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索取号：
作者：Bell、 Sandra.、SpringerLink (Online service)、
出版社：Heidelberg : Physica-Verlag HD, 2008.

Corporate Social Responsibility as an International Strategy [electronic resource]

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索取号：
作者：Keinert、 Christina.、SpringerLink (Online service)、
出版社：Heidelberg : Physica-Verlag HD, 2008.

Guanxi and Business Strategy [electronic resource] : Theory and Implications for Multinational Companies in China

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索取号：
作者：Langenberg、 Eike A.、SpringerLink (Online service)、
出版社：Heidelberg : Physica-Verlag HD, 2007.

Leveraging Mobile Media [electronic resource] : Cross-Media Strategy and Innovation Policy for Mobile Media Communication

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索取号：
作者：Feldmann、 Valerie.、SpringerLink (Online service)、
出版社：Heidelberg : Physica-Verlag HD, 2005.
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