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Advertising and promotion : communicating brands

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索取号:F713.80/E20051
作者:Hackley、 Chris.、
出版社:London ; Thousand Oaks, Calif. : SAGE Publications, 2005.

Advertising to children in China

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索取号:F713.8-05/E20051
作者:Chan、 Kara.、McNeal、 James U.、
出版社:Hong Kong : Chinese University Press ; London : Eurospan, 2004.

The fall of advertising and the rise of PR

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索取号:F713.8/E20045
作者:Ries、 Al.、Ries、 Laura.、
出版社:New York : Harper Collins, 2004.

The end of advertising as we know it

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索取号:F713.8/E20046
作者:Zyman、 Sergio.、Brott、 Armin A.、
出版社:Hoboken, NJ : John Wiley & Sons, c2002.

Effective advertising : understanding when, how, and why advertising works

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索取号:F713.8/E20044
作者:Tellis、 Gerard J.、 1950-、
出版社:Thousand Oaks, Calif. : Sage Publications, c2004.

The media handbook : a complete guide to advertising media selection, planning, research, and buying

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索取号:F713.8/E20043.2
作者:Katz、 Helen E.、
出版社:Mahwah, N.J. : Lawrence Erlbaum, 2003.

Advertising

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索取号:F713.8/E906.2
作者:Bolen、 William H.、 1943-、
出版社:New York : Wiley, c1984.

Tested advertising methods

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索取号:F713.8/E806
作者:Caples、 John.、
出版社:Englewood Cliffs, N.J. : Prentice-Hall, c1974.

Advertising and societies : global issues

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索取号:F713.8/E20042
作者:Frith、 Katherine Toland.、Mueller、 Barbara、 1958-、
出版社:New York : P. Lang, c2003.

Advertising pure and simple

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索取号:F713.8/E808
作者:Seiden、 Hank.、
出版社:New York : AMACOM, [1977] c1976.

Advertising and promotion : an integrated marketing communications perspective

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索取号:F713.8/E20037.5
作者:Belch、 George E. (George Eugene)、Belch、 Michael A.、
出版社:Boston, Mass. : Irwin/McGraw-Hill, 2001.

Entrepreneur magazine : successful advertising for small businesses

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索取号:F713.8/E20035
作者:Berke、 Conrad.、
出版社:New York : John Wiley, c1996.

When ads work : new proof that advertising triggers sales

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索取号:F713.8/E20034
作者:Jones、 John Philip.、
出版社:New York : Lexington Books, c1995.

Introduction to advertising and promotion : an integrated marketing communications perspective

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索取号:F713.8/E20036.3
作者:Belch、 George E. (George Eugene)、Belch、 Michael A.、Belch、 George E. (George Eugene). Introduction to advertising & promotion.、
出版社:Boston : Irwin, c1995.

Advertising practices

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索取号:F713.8/E9017
作者:King、 Francis S.、
出版社:Conada: [Albany, N.Y.] : Delmar Publishers, c1983.

Corporate advertising : the what, the why, and the how

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索取号:F713.8/E908
作者:Garbett、 Thomas F.、
出版社:New York : McGraw-Hill, c1981.
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