大拱桥--暨南大学学生门户 » 图书馆 » 广告(分类号:F713.8)(共1313本)

Creative strategy in advertising

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索取号:F713.8/E9010.3
作者:Jewler、 A. Jerome.、
出版社:Belmont, Calif. : Wadsworth, c1989.

Advertising in society : classic and contemporary readings on advertising's role in society

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索取号:F713.8/E9011
作者:
出版社:Lincolnwood, Ill., USA : NTC Business Books, c1989 (1990 printing)

Practical advertising and publicity : effective promotion of products and services to industry and commerce

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索取号:F713.8/E9013
作者:Hart、 Norman A.、Hart、 Norman A. Business to business advertising.、
出版社:London ; New York : McGraw-Hill, c1988.

The advertising agency business : the complete manual for management & operation

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索取号:F713.8/E902
作者:Gardner、 Herbert S.、
出版社:Illinois: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1988.

Advertising : its role in modern marketing

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索取号:F713.8/E904.6
作者:Dunn、 S. Watson (Samuel Watson)、 1918-、Barban、 Arnold M.、
出版社:Chicago : Dryden Press, c1986.

Advertising, the process and practice

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索取号:F713.8/E9022
作者:Engel、 Jack.、
出版社:New York : McGraw-Hill, c1980.

Introduction to marketing, advertising and public relations

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索取号:F713.8/E9021
作者:Jefkins、 Frank、 1920-、
出版社:London : Macmillan, 1982.

Do-it-yourself advertising : how to produce great ads, brochures, catalogs, direct mail and much more

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索取号:F713.8/E996
作者:Hahn、 Fred E.、 1925-、
出版社:New York : J. Wiley, c1993.

The effective use of advertising media : a practical handbook

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索取号:F713.8-62/E901.2
作者:Davis、 Martyn P.、
出版社:London : Business Books, 1985.

Advertising : a behavioral approach for managers

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索取号:F713.8-43/E901
作者:Faison、 Edmund W. J.、 1926-、
出版社:New York : Wiley, c1980.

Advertising

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索取号:F713.8/E9025.2
作者:Weilbacher、 William M.、
出版社:New York : Macmillan ; London : Collier Macmillan, c1984.

Advertising : principles and practice

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索取号:F713.8/E9015
作者:Wells、 William、 1926-、Burnett、 John、 1944-、Moriarty、 Sandra E. (Sandra Ernst)、Pearce、 Charles (R. Charles)、
出版社:Englewood Cliffs, N.J. : Prentice Hall, c1989.

How to advertise and promote your professional practice

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索取号:F713.8/E9026
作者:Walker、 Morton.、
出版社:New York : Macmillan, c1982.

The language of advertising

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索取号:F713.8/E901
作者:Vestergaard、 Torben、 1943-、Schrder、 Kim.、
出版社:Oxford [Oxfordshire] ; New York, NY, USA : B. Blackwell, 1985.

How to write a successful advertising plan

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索取号:F713.8/E903
作者:Taylor、 James Walter、 1933-、
出版社:Lincolnwood, Ill., USA : NTC Business Books, c1989.

Essentials of advertising strategy

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索取号:F713.8/E9917.2
作者:Schultz、 Don E.、Tannenbaum、 Stanley I.、
出版社:Lincolnwood, Ill. : NTC Business Books, c1988.
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