搜索包含 brand-strategy 的图书 - 暨南大学图书馆

大拱桥--暨南大学学生门户 » 图书馆 » 搜索包含 brand-strategy 的图书(共821本)

	The strategy and tactics of pricing : a guide to profitable decision making = 定价策略与技巧 : 获利性决策指南 0 索取号：F714.1/E20061.3 作者：Nagle、 Thomas T.、Holden、 Reed K.、出版社：北京 : 清华大学出版社, c2002.		Study guide to accompany marketing : principles and strategy 0 索取号：F713.5/E902 作者：Mason、 Joseph Barry.、Mason、 Joseph Barry. Markting : principles and strategy.、出版社：Plano, Tex. : Business Publications, 1987.
	Exploring corporate strategy / Gerry Johnson, Kevan Scholes ; translators Min Chen, Jun Wang = 战略管理 0 索取号：F715.1/E991.6-3 作者：Johnson、 Gerry.、Scholes、 Kevan.、出版社：北京 : 人民邮电出版社 ; Pearson Education (Asia) Co., 2005.		From brand vision to brand evaluation : the strategic process of growing and strengthening brands 0 索取号：F713.50/E20065.2 作者：De Chernatony、 L. (Leslie)、出版社：Oxford : Butterworth-Heinemann, 2006.
	Advertising strategy : creative tactics from the outside/in 0 索取号：F713.81/E20061 作者：Altstiel、 Tom.、Grow、 Jean.、出版社：Thousand Oaks, Calif. : Sage Publications, c2006.		Innovation management : strategy and implementation using the pentathlon framework 0 索取号：F272/E20063 作者：Goffin、 Keith.、Mitchell、 Rick、 1943-、出版社：Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2005.
	The Kyoto model : the challenge of Japanese management strategy meeting global standards 0 索取号：F431.366/E20061 作者：Ishikawa、 Akira、 1934-、Tanaka、 Koji、 1967-、出版社：[Hackensack, N.J.] : World Scientific, 2005.		Blue ocean strategy : how to create uncontestedmarket space and make the competition irrelevant 0 索取号：F713.5/E20061 作者：Kim、 W. Chan.、Mauborgne、 ReńЕe.、出版社：Boston, Mass. : Harvard Business School Press, c2005.
	The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview 0 索取号：F760.5/E20061.2 作者：Neumeier、 Marty.、American Institute of Graphic Arts.、出版社：Berkeley, CA : New Riders, c2006.		Urban environmentalism : global change and the mediation of local conflict 0 索取号：C912.81/E20061 作者：Brand、 Peter Charles.、Thomas、 Michael J.、 1933-、出版社：New York : Routledge, 2005.
	The strategy process : concepts, contexts, cases = 战略过程 : 概念、情境、案例 0 索取号：F715/E20051.4 作者：出版社：北京 : 中国人民大学出版社, 2005.		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller = 战略品牌管理 : 创建、评估和管理品牌资产 0 索取号：F273.4/E20051.2 作者：Keller、 Kevin Lane、 1956-、出版社：北京 : 中国人民大学出版社, 2004.
	Brand new justice : how branding places and products can help the developing world 0 索取号：F760.5/E20054.2 作者：Anholt、 Simon.、出版社：Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2005.		Balancing protection and opportunity : a strategy for social protection in transition economies 0 索取号：C913/E20051 作者：出版社：Washington, D.C. : World Bank, 2000.
	Business and society : corporate strategy, public policy, ethics 0 索取号：F406.1/E20052.10 作者：Post、 James E.、Lawrence、 Anne T.、Weber、 James、 S.J.、出版社：Boston : McGraw-Hill/Irwin, c2002.		Supply chain management : strategy, planning, and operation 0 索取号：F274/E20031.2 作者：Chopra、 Sunil、 1960-、Meindl、 Peter、 1970-、出版社：Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.

	The strategy and tactics of pricing : a guide to profitable decision making = 定价策略与技巧 : 获利性决策指南 0 索取号：F714.1/E20061.3 作者：Nagle、 Thomas T.、Holden、 Reed K.、出版社：北京 : 清华大学出版社, c2002.		Study guide to accompany marketing : principles and strategy 0 索取号：F713.5/E902 作者：Mason、 Joseph Barry.、Mason、 Joseph Barry. Markting : principles and strategy.、出版社：Plano, Tex. : Business Publications, 1987.
	Exploring corporate strategy / Gerry Johnson, Kevan Scholes ; translators Min Chen, Jun Wang = 战略管理 0 索取号：F715.1/E991.6-3 作者：Johnson、 Gerry.、Scholes、 Kevan.、出版社：北京 : 人民邮电出版社 ; Pearson Education (Asia) Co., 2005.		From brand vision to brand evaluation : the strategic process of growing and strengthening brands 0 索取号：F713.50/E20065.2 作者：De Chernatony、 L. (Leslie)、出版社：Oxford : Butterworth-Heinemann, 2006.
	Advertising strategy : creative tactics from the outside/in 0 索取号：F713.81/E20061 作者：Altstiel、 Tom.、Grow、 Jean.、出版社：Thousand Oaks, Calif. : Sage Publications, c2006.		Innovation management : strategy and implementation using the pentathlon framework 0 索取号：F272/E20063 作者：Goffin、 Keith.、Mitchell、 Rick、 1943-、出版社：Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2005.
	The Kyoto model : the challenge of Japanese management strategy meeting global standards 0 索取号：F431.366/E20061 作者：Ishikawa、 Akira、 1934-、Tanaka、 Koji、 1967-、出版社：[Hackensack, N.J.] : World Scientific, 2005.		Blue ocean strategy : how to create uncontestedmarket space and make the competition irrelevant 0 索取号：F713.5/E20061 作者：Kim、 W. Chan.、Mauborgne、 ReńЕe.、出版社：Boston, Mass. : Harvard Business School Press, c2005.
	The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview 0 索取号：F760.5/E20061.2 作者：Neumeier、 Marty.、American Institute of Graphic Arts.、出版社：Berkeley, CA : New Riders, c2006.		Urban environmentalism : global change and the mediation of local conflict 0 索取号：C912.81/E20061 作者：Brand、 Peter Charles.、Thomas、 Michael J.、 1933-、出版社：New York : Routledge, 2005.
	The strategy process : concepts, contexts, cases = 战略过程 : 概念、情境、案例 0 索取号：F715/E20051.4 作者：出版社：北京 : 中国人民大学出版社, 2005.		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller = 战略品牌管理 : 创建、评估和管理品牌资产 0 索取号：F273.4/E20051.2 作者：Keller、 Kevin Lane、 1956-、出版社：北京 : 中国人民大学出版社, 2004.
	Brand new justice : how branding places and products can help the developing world 0 索取号：F760.5/E20054.2 作者：Anholt、 Simon.、出版社：Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2005.		Balancing protection and opportunity : a strategy for social protection in transition economies 0 索取号：C913/E20051 作者：出版社：Washington, D.C. : World Bank, 2000.
	Business and society : corporate strategy, public policy, ethics 0 索取号：F406.1/E20052.10 作者：Post、 James E.、Lawrence、 Anne T.、Weber、 James、 S.J.、出版社：Boston : McGraw-Hill/Irwin, c2002.		Supply chain management : strategy, planning, and operation 0 索取号：F274/E20031.2 作者：Chopra、 Sunil、 1960-、Meindl、 Peter、 1970-、出版社：Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.