大拱桥--暨南大学学生门户 » 图书馆 » 搜索包含 brand-strategy 的图书(共821本)

Crafting and executing strategy : text and readings

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索取号:F272/E20051.12
作者:Thompson、 Arthur A.、 1940-、Strickland、 A. J. (Alonzo J.)、Thompson、 Arthur A.、 1940- Crafting and implementing strategy.、
出版社:Boston, MA : McGraw-Hill/Irvin, c2001.

Strategic brand management / Kevin LaneKeller = 战略品牌管理

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索取号:F273.2/E20051
作者:Keller、 Kevin Lane、 1956-、
出版社:北京 : 中国人民大学出版社 ; Prentice Hall, 1998.

Formulation, implementation, and control of competitive strategy

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索取号:C934/E20051.9
作者:Pearce、 John A.、Robinson、 Richard B. (Richard Braden)、 1947-、
出版社:Boston, Mass. : McGraw-Hill/Irwin, c2005.

The borderless world : power and strategy in the interlinked economy

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索取号:F753.138/E20051
作者:Omae、 Kenichi、 1943-、
出版社:New York : Harper Business, c1990.

Instructor's manual, Supply chain management :strategy planning and operation, Sunil Chopra, Peter Meindl

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索取号:F252.21-62/E20051
作者:Chopra、 Sunil、 1960-、Meindl、 Peter、 1970-、
出版社:Upper Saddle River, N.J. : Pearson/Prentice Hall, c2001.

The fourth power : a grand strategy for the United States in the twenty-first century

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索取号:D871.22/E20053
作者:Hart、 Gary、 1936-、
出版社:New York : Oxford University Press, 2004.

International Marketing : strategy planning,market entry & implementation = 国际市̃场营销学

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索取号:F740.2/E20051.3
作者:Bennett、 Roger.、Blythe、 Jim.、
出版社:Beijing : Higher Education Press, 2003.

Brand relations management : bridging the gap between brand promise and brand delivery

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索取号:F760.5/E20055
作者:AṕЕria、 Tony.、Back、 Rolf、 1944-、
出版社:Liber : Copenhagen Business School Press, 2004.

Customer relationship management : integrating marketing strategy and information technology

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索取号:F713.3/E20051
作者:Zikmund、 William G.、McLeod、 Raymond.、Gilbert、 Faye W.、
出版社:Hoboken, NJ : Wiley, c2003.

Before the brand : creating the unique DNA of an enduring brand identity

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索取号:F713.56/E20043
作者:Perry、 Alycia.、Wisnom、 David.、
出版社:New York : McGraw-Hill, c2003.

Strategy for empire : U.S. regional security policy in the post-Cold War era

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索取号:D871.2/E20061
作者:
出版社:Lanham, MD : SR Books, c2004.

Enterprise business architecture : the formal link between strategy and results

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索取号:F270.3/E20051
作者:Whittle、 Ralph.、Myrick、 Conrad B.、
出版社:Boca Raton, Fla. : Auerbach Publications, c2005.

Brand royalty : how the world's top 100 brands thrive & survive

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索取号:F760.5/E20052
作者:Haig、 Matt.、
出版社:London ; Sterling, Va. : Kogan Page, c2004.

The foreign policy of George W. Bush : values, strategy, and loyalty

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索取号:D871.20/E20051
作者:Moens、 Alexander、 1959-、
出版社:Aldershot, Hants, England ; Burlington, VT : Ashgate Pub., c2004.

The role of Southeast Asia in U.S. strategy toward China

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索取号:E712.0/E20052
作者:Sokolsky、 Richard.、Rabasa、 Angel.、Neu、 C. R. (Carl Richard)、 1949-、
出版社:Santa Monica, CA : Rand, c2000.

Russian governance in the twenty-first century : geo-strategy, geopolitics and governance

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索取号:D751.20/E20051
作者:Isakova、 Irina Viktorovna.、
出版社:London ; New York : Frank Cass, 2005.
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