广告(分类号：F713.8) - 暨南大学图书馆

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	Persuasive communication campaigns 0 索取号：F713.8/E9910 作者：Pfau、 Michael.、Parrott、 Roxanne.、出版社：Boston: York, PA : Allyn and Bacon, Spectrum Publisher Services, 1993,c1992.		Advertising and consumer psychology 0 索取号：F713.8/E9020 作者：出版社：Lexington, Mass. : Lexington Books, c1983.
	Cases in advertising and promotion management 0 索取号：F713.8/E9016 作者：Patti、 Charles H.、Murphy、 John H.、出版社：New York : Wiley, c1983.		Advertising management : cases and concepts 0 索取号：F713.8/E8010 作者：Patti、 Charles H.、Murphy、 John H.、 joint author.、出版社：N.Y.: Columbus, Ohio : Wiley, Grid, c1978.
	Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising 0 索取号：F713.8/E9912 作者：Mooij、 Marieke K. de、 1943-、Keegan、 Warren J.、出版社：New York : Prentice Hall, 1991.		Advertising international : the privatisation of public space 0 索取号：F713.8/E991 作者：Mattelart、 Armand.、出版社：London ; New York : Routledge, 1991.
	What's in a name? : advertising and the concept of brands 0 索取号：F713.8/E9018 作者：Jones、 John Philip.、Johnston、Don.、出版社：England: Gower, Lexington, Mass. : Lexington Books, c1986.		Advertising 0 索取号：F713.8/E9019 作者：Jefkins、 Frank William.、出版社：Plymouth: Philadelphia, PA : Macdonald and Evans, 1985.
	Great advertising campaigns : how they achieve both creative and business objectives 0 索取号：F713.8/E994 作者：Ind、 Nicholas.、出版社：London : Kogan Page, 1993.		Reading ads socially 0 索取号：F713.8/E997 作者：Goldman、 Robert、 1949-、出版社：London ; New York : Routledge, 1992.
	Advertising as communication 0 索取号：F713.8/E9012 作者：Dyer、 Gillian.、出版社：London ; New York : Methuen, 1982.		Advertising : principles and management cases 0 索取号：F713.8/E907.6 作者：Dirksen、 Charles J.、Kroeger、 Arthur、 1908-、Nicosia、 Francesco M.、出版社：Homewood, Ill. : R.D. Irwin, 1983.
	How to create effective TV commercials 0 索取号：F713.8/E9024.2 作者：Baldwin、 Huntley.、出版社：Lincolnwood, Ill. : NTC Business Books, c1989.		Contemporary advertising 0 索取号：F713.8/E909.2 作者：Bovee、 Courtland L.、Arens、 William F.、出版社：Homewood, Ill. : Irwin, 1986.
	Advertising management 0 索取号：F713.8/E905.2 作者：Aaker、 David A.、Myers、 John G.、出版社：Englewood Cliffs, N.J. : Prentice-Hall, c1982.		Pictorial metaphor in advertising 0 索取号：F713.80/E991 作者：Forceville、 Ch. (Charles)、Forceville、Charles、出版社：London ; New York : Routledge, 1996.

	Persuasive communication campaigns 0 索取号：F713.8/E9910 作者：Pfau、 Michael.、Parrott、 Roxanne.、出版社：Boston: York, PA : Allyn and Bacon, Spectrum Publisher Services, 1993,c1992.		Advertising and consumer psychology 0 索取号：F713.8/E9020 作者：出版社：Lexington, Mass. : Lexington Books, c1983.
	Cases in advertising and promotion management 0 索取号：F713.8/E9016 作者：Patti、 Charles H.、Murphy、 John H.、出版社：New York : Wiley, c1983.		Advertising management : cases and concepts 0 索取号：F713.8/E8010 作者：Patti、 Charles H.、Murphy、 John H.、 joint author.、出版社：N.Y.: Columbus, Ohio : Wiley, Grid, c1978.
	Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising 0 索取号：F713.8/E9912 作者：Mooij、 Marieke K. de、 1943-、Keegan、 Warren J.、出版社：New York : Prentice Hall, 1991.		Advertising international : the privatisation of public space 0 索取号：F713.8/E991 作者：Mattelart、 Armand.、出版社：London ; New York : Routledge, 1991.
	What's in a name? : advertising and the concept of brands 0 索取号：F713.8/E9018 作者：Jones、 John Philip.、Johnston、Don.、出版社：England: Gower, Lexington, Mass. : Lexington Books, c1986.		Advertising 0 索取号：F713.8/E9019 作者：Jefkins、 Frank William.、出版社：Plymouth: Philadelphia, PA : Macdonald and Evans, 1985.
	Great advertising campaigns : how they achieve both creative and business objectives 0 索取号：F713.8/E994 作者：Ind、 Nicholas.、出版社：London : Kogan Page, 1993.		Reading ads socially 0 索取号：F713.8/E997 作者：Goldman、 Robert、 1949-、出版社：London ; New York : Routledge, 1992.
	Advertising as communication 0 索取号：F713.8/E9012 作者：Dyer、 Gillian.、出版社：London ; New York : Methuen, 1982.		Advertising : principles and management cases 0 索取号：F713.8/E907.6 作者：Dirksen、 Charles J.、Kroeger、 Arthur、 1908-、Nicosia、 Francesco M.、出版社：Homewood, Ill. : R.D. Irwin, 1983.
	How to create effective TV commercials 0 索取号：F713.8/E9024.2 作者：Baldwin、 Huntley.、出版社：Lincolnwood, Ill. : NTC Business Books, c1989.		Contemporary advertising 0 索取号：F713.8/E909.2 作者：Bovee、 Courtland L.、Arens、 William F.、出版社：Homewood, Ill. : Irwin, 1986.
	Advertising management 0 索取号：F713.8/E905.2 作者：Aaker、 David A.、Myers、 John G.、出版社：Englewood Cliffs, N.J. : Prentice-Hall, c1982.		Pictorial metaphor in advertising 0 索取号：F713.80/E991 作者：Forceville、 Ch. (Charles)、Forceville、Charles、出版社：London ; New York : Routledge, 1996.